Why Attend the Heartland Travel Showcase?

Grow Your Business
A Heartland tour operator, on average, experiences $36,700 in booked business resulting from the show in a given year. More than 300 exhibitors from Illinois, Indiana, Iowa, Kentucky, Michigan, Minnesota, New York, Ohio, Pennsylvania, Tennessee, West Virginia, Wisconsin and Ontario, Canada will be on hand at Heartland Travel Showcase to help you plan and book your tours. 

2020 Tour Op Rates_AFTER early bird special.png

Because of Heartland Travel Showcase’s location in the heart of the country, it’s easy to get to, affordable and a draw for many suppliers you won’t see at other shows.

Experience Quality Appointments
Meet with the best of the Midwest when you do business at Heartland Travel Showcase. Many attendees book business directly on the showcase floor because of the high quality of appointments.

Interested in seeing how an appointment runs? Check out the video below for an example!

Discover New Tour Ideas
Heartland Travel Showcase is one of the largest regional group tour marketplaces in the U.S. and showcases group experiences that represent the diversity of the region. Last year alone, Heartland hosted more than 40 brand-new exhibitors.

Forge Relationships
Establish, build and enhance relationships. Group travel is a heart-to-heart business. From six-minute appointments to a unique four-minute meet, Heartland Travel Showcase provides networking opportunities that solidify your relationships with group travel professionals and build your itineraries.


February 26-28, 2020
Lansing, MI

Preliminary itinerary as of 7/25/19 (subject to change):

  • Eastwood Towne Center

  • Lunch at Spartan Hall of Fame

  • Step on tour through Downtown Lansing

  • Stop in Old Town

  • Horrock’s Farm Market

  • Dinner @ English Inn w/ chef interaction

  • Michigan State University:

    • Lunch at Brody Cafeteria

    • Broad Art Museum Tour – walk across the street

    • Broad Art Lab activity – may have a cost

    • Izzo Hall of Fame Tour w/ Nanci (enjoy Dairy Store Ice Cream)

    • My Fair Lady at Wharton Center for Performing Arts

    • Breakfast at University Club


March 1-3, 2020
South Bend, IN

Preliminary itinerary includes (subject to change):

  • Dinner at Café Navarre

  • Breakfast at Peggs

  • Lunch at Tippecanoe Place

  • Tour the Studebaker National Museum/The History Museum

  • South Bend Chocolate Factory Tour

  • Campus Walking Tour, University of Notre Dame

  • Tour the iconic Notre Dame football stadium

  • Dinner, Legends at Notre Dame

Heartland Travel Showcase Sightseeing Tour

One perk of attending the Heartland Travel Showcase, is the free city sightseeing tour which is offered each year. The complimentary tour of Lansing, MI will take place on Friday morning, February 28, 2020. The sightseeing tour is open to ALL participants.

Preliminary itinerary as of 7/25/19 (subject to change):

  • State Capitol Building tour

  • Michigan History Center flag archive and tour of facility

  • Olds Transportation Museum or Impression 5 Science Center

  • Lunch @ LBC

2020 HTS Tour Op Rate Chart.jpg

Here are the many benefits you receive as a registrant:

All Appointment Taking Tour Operators

  • Access to the Show Exhibit Floor

  • Full Appointment Book (68 appointments)

  • Four-Minute Meet

  • FAM Tour

  • Tour Operator Sightseeing Tour

  • Tour Operator Orientation

  • Education Session

  • All Evening Social and Networking Events

  • All Attendee Lunch on Saturday

  • Access to All Registered Exhibitor Online Profile Information Before and After Show

  • Discounted Hotel Rates

  • An Online Profile for Use with Appointment Selection

  • Your Company Listed in the Official Show Program


  • Access to the Show Exhibit Floor

  • Pre FAM Tour

  • Tour Operator Sightseeing Tour

  • Education Session

  • All Evening Social and Networking Events

  • All Attendee Lunch on Saturday

  • Discounted Hotel Rates

Interested in Attending the Heartland Travel Showcase but Still Have a Few Questions? Ask Us!

Name *