Lansing Center in Lansing, MI
Feb. 28-March 1, 2020

Why Attend Heartland Travel Showcase?
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With its unmatched potential tours, stops and destinations, Heartland Travel Showcase is filled with sellable group ideas in Illinois, Indiana, Iowa, Kentucky, Michigan, Minnesota, New York, Ohio, Pennsylvania, Tennessee, West Virginia and Ontario. 

The Heartland region is the pulse of North America. The average Heartland exhibitor sees $23,700 in economic impact resulting from this show in a given year. A Heartland tour operator, on average, experiences $36,700 in booked business resulting from this show every year. Get your piece of the more than $23 billion spent directly on group tours in the Heartland. At this annual event, tour operators and exhibitors can generate solid sales leads, build relationships and book business!



"Heartland offers access to the smaller supplier who may not be able to attend the larger national shows. Being a rotating regional show allows us to focus on a particular region and develop new ideas from that region."

Tim Patrick
Mayflower Cruises & Tours


“Hardy’s Reindeer Ranch has been attending Heartland Travel Showcase for the last 15 years. I keep coming back because not only is Heartland a great quality show with quality appointments, but because the tour operators are my kind of people!  These are the people who are looking for unique quality Midwest attractions. If you want something really unique then add kissing a reindeer to your group travel bucket list!  We don’t just want you to take our word on the subject. We will see you next year at the 2020 Heartland Travel Showcase in Lansing!”

Julie Hardy
Hardy’s Reindeer Ranch

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"Pike County Tourism CVB is blessed to have the opportunity to partner with Heartland Travel Showcase to promote the land of the Hatfield’s and McCoy’s, and all things Eastern Kentucky. We saw our travel market increase in the past few years by the diligent work, and partnership that brings owner/operators to the table with DMO’s at Heartland Travel Showcase."

Tony Tackett
Pike County Tourism CVB









Group Adventures Found #OnlyintheHeartland