Welcome to the Bluegrass Capital!

Visit Owensboro is thrilled to roll out the red carpet as the proud host of the 2026 Heartland Travel Showcase! Prepare to be captivated as they unveil the exceptional attractions and top-notch amenities that make Owensboro the ultimate group travel destination.

Did you know Owensboro, KY, proudly holds the distinction of being home to the world's only Bluegrass Music Hall of Fame & Museum? This brand-new, state-of-the-art facility not only showcases the legends and history of bluegrass through incredible exhibits but also features a vibrant 450-seat theater that hosts world-class bluegrass, newgrass, and Americana artists every single weekend, offering a truly unique and authentic musical experience found nowhere else on the globe.

Unearth the deep roots of Kentucky bourbon in Daviess County, where distilling whispers began as early as 1805. But the true story unfolds at the Green River Distillery, a legacy reborn on a site continuously crafting exceptional bourbon since 1885. Imagine offering your clients an authentic journey through time, exploring a distillery perfectly positioned by rail and river, blessed with pure limestone water, surrounded by ancient oak, and fueled by generations of local corn – a true testament to Kentucky's bourbon heritage.

Inject high-octane excitement into your tours at Owensboro Racing & Gaming, a brand-new $100 million entertainment mecca. Picture your guests thrilled by the cutting-edge historical racing machines, the dynamic energy of a retail sportsbook, and the strategic allure of simulcast wagering. With diverse food and beverage options, this isn't just gaming; it's a complete entertainment destination promising exhilarating experiences and memorable moments for a wide range of interests.

Designated as a BBQ Paradise, Owensboro is the home of the legendary BBQ and Barrels festival, a can't-miss culinary celebration held annually on the second weekend in May. Envision your groups embarking on a culinary adventure, savoring the distinct flavors of three iconic local establishments: Ole South, Old Hickory, and the nationally acclaimed Moonlite Bar-B-Q (hailed as Southern Living’s "Best BBQ Restaurant in Kentucky"). This is more than just a meal; it's an immersion into Kentucky's rich BBQ culture.

Transport your guests to a living storybook at the Western Kentucky Botanical Garden, where ten distinct gardens burst with vibrant blooms and enchanting landscapes. Picture offering them a year-round spectacle of nature's artistry, from whimsical children's activities to captivating festivals like the renowned Dazzling Daylilies. This isn't just a garden; it's an ever-evolving tapestry of color and delight, promising a refreshing and visually stunning experience.

In a clever twist on the traditional shopping experience, Owensboro is home to Preservation Station – a former elementary school transformed into a unique retail destination. Each classroom now houses a distinct boutique, inviting visitors to explore a diverse array of offerings while even enjoying an adult beverage as they stroll. The adventure culminates in the school's old cafeteria, now a fantastic restaurant, offering a memorable blend of nostalgia and contemporary dining.

Follow Visit Owensboro on Facebook and Instagram to learn more and get a glimpse of the our host city. See you in 2026!