Why Attend Heartland Travel Showcase?

The best reason to attend is to do business, and Heartland Exhibitors are overwhelmingly satisfied with their Heartland Travel Showcase experience, including their return on investment (ROI) and the quality of tour operators attending the show. In 2017, 99% of attendees said they were satisfied with their appointments. 

Tour operators are pre-qualified to make sure they currently run tours to the Heartland region. This means everyone you meet is a decision maker who can book your business.


 
 

Here are the many benefits you receive as a registrant:

Primary Exhibitor

  • Access to the Show Exhibit Floor
  • A 10 x 10 Exhibit Booth with 6 ft. Skirted Table and 3 Chairs
  • Option to Decorate Booth
  • Scheduled Appointments
  • Certified Education Session
  • All Evening Social and Networking Events
  • Four-Minute Meet
  • Access to All Registered Tour Operator Online Profile Information Before and After Show
  • Discounted Hotel Rates
  • An Online Profile for Use with Appointment Selection
  • Company Listing in the Official Show Program

Additional Delegate

  • Access to the Show Exhibit Floor
  • Share a 10 x 10 Exhibit Booth with 6 ft. Skirted Table and 3 Chairs with Primary Exhibitor
  • Option to Decorate Booth
  • Scheduled Appointments to Share with Primary Exhibitor
  • Certified Education Session
  • All Evening Social and Networking Events
  • Access to All Registered Tour Operator Online Profile Information Before and After Show
  • Discounted Hotel Rates
  • Company Listing in the Official Show Program

Booth Share Exhibitor

  • Access to the Show Exhibit Floor
  • Share a 10 x 10 Exhibit Booth with 6 ft. Skirted Table and 3 Chairs with Primary Exhibitor
  • Option to Decorate Booth
  • Scheduled Appointments to Share with Primary Exhibitor
  • Certified Education Session
  • All Evening Social and Networking Events
  • Four-Minute Meet
  • Access to All Registered Tour Operator Online Profile InformationBefore and After Show
  • Discounted Hotel Rates
  • An Online Profile for Use with Appointment Selection
  • Company Listing in the Official Show Program

Heartland Exhibitors Generate Solid Sales Leads
Meet one-on-one with operators during pre-scheduled six-minute appointments with pre-qualified professional tour operators who conduct tours in America’s Heartland.

Expand your reach even further. Every exhibitor meets with an average of 15 additional tour operators during the unscheduled Four-Minute Meet, a "reverse trade show" to connect with tour operators not on your appointment schedule.

Unlike many other shows, Heartland Travel Showcase allows you to bring your experiences right to the buying floor! Heartland exhibitors take great pride in their booths, festively decorated to represent the unique qualities of their group experiences. Heartland will even help you by encouraging partnerships between regional destinations through Booth Sharing and Block Grouping to build an appealing and memorable experience that will attract tour groups.

Increase your Visibility with Sponsorship Options
And, if you want to boost your visibility even more, Heartland Travel Showcase offers sponsorship opportunities to ensure that everyone attending Heartland Travel Showcase is aware of your unique destination. Options are available to meet any budget requirement.

Build Relationships that Boost Sales
Group travel is a heart-to-heart business. From six-minute appointments to a unique four-minute meet, Heartland Travel Showcase provides networking opportunities that solidify your relationships with group travel professionals. On average, attendees meet with an additional 12 contacts during networking events.

Get Extra Attention
Heartland is one of the largest regional group tour marketplaces, and your personal booth allows you to stand out to tour operators. This added touch visually sells your destination.


Making a Lasting Impression...

"Heartland Travel Showcase offers a great opportunity to connect with tour operators, planners and receptive operators from around the Heartland (and beyond) in a friendly and inviting atmosphere. The Laurel Highlands loves to attend this show with many partners to make a big impact. We’ve even had business to our region book right away! If any travel professional is looking for a fun, affordable and quality tour and travel sales experience, don’t miss the Heartland Travel Showcase!"

Stacey Magda
Laurel Highlands Visitors Bureau


Since I represent a destination within the heartland of the United States, attending Heartland Travel Showcase works for me because I meet with tour planners who are serious about bringing their tours to my destination.  I always have follow-up business to conduct upon my return home to generate ROI for my regional tourism partners.

Herb Zeilinger, CTIS
Michigan's Great Lakes Bay Regional CVB


I would put Heartland Travel Showcase high on our list of the industry shows that we attend to promote our destination, Pigeon Forge, TN.  The quality of the operators was top notch and their enthusiasm was clearly evident during appointments.  In addition, the 4 Minute Meet Session resulted in the opportunity to meet with operators that were not scheduled.  The networking, appointments and the 4 Minute introductions exceeded our DMO goals of bringing back leads and bookings to our destination partners.  I look forward to Heartland Travel Showcase in 2016 and beyond!

Kay Poole, CTIS
Pigeon Forge Department of Tourism


"I have had the pleasure of attending Heartland for many years. YES! more than I am willing to admit too. J The showcase has been a great networking opportunity on many fronts.  First and foremost the relationships I have built with tour operators and the business booked from those relationships has been awesome. In addition to the relationships built with tour operators I have made some great friends and peers in the industry through attending Heartland that have been great resources for building itineraries. Warren County Ohio is always well represented with several booths and numerous attractions, Heartland is a great way for us to work together selling Warren County at the same time as promoting our individual business.  If you haven’t attended before or in a while I highly recommend joining us in Grand Rapids in 2016."

Linda Smith
Warren County CVB

Interested in sponsoring the 2018 Heartland Travel Showcase?
Please click here.


Interested in Attending the Heartland Travel Showcase but Still Have a Few Questions? Ask Us!

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